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LEGAL ISSUES IN SOCIAL MEDIA MARKETING

By Jess Collen, New York DEC Member
Collen IP Law

If you are contemplating or have launched social media marketing, have you considered the legal implications of your efforts? Exporters using Social media are promoting to both the domestic and international markets all at the same time.

Remember to review your use of social media to be sure it is free of any content which could lead you to exposure for copyright or trademark infringement. Other risks can come from marketing efforts which inadvertently violate consumer privacy. Standards in Europe and Canada are quite restrictive, for instance.

Other issues you should be identifying before launching a social media campaign, particularly if directed at European customers, include:

• Marketing with social media, including prize promotions and user generated content

• Mobile marketing (via smartphone/tablet devices)

• Updating your data security/privacy policies in social media

• Develop social media policies which state how your employees may or may not use social media in referring to your company, to your customers, or to competitors

Click here for more resources about intellectual property and social media marketing.

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New York District Export Council  c/o U.S. Export Assistance Center 
Ted Weiss Federal Building, 290 Broadway, Suite 1312 • New York, NY 10007 • Tel: 212-809-2675
© 2020 Export Assistance and Exporter Information.  Contact Us | Website Disclaimer and Privacy Statement
  • Home
  • Events
    • New York Global Trade Events
    • World Trade Week Website
    • Recent Events >
      • USMCA Presentations
      • SelectUSA Presentation >
        • SelectUSA Presentations
      • Brooklyn Army Terminal
    • Event Registration
  • Covid 19 Events and Resources
    • Challenges Best Practices
    • Pandemic’s Impact on International Trade
    • Covid-19 Webinars
    • DEC Press Release on COVID-19
  • About
    • New York DEC Members >
      • New and Renewed Members
    • National DEC Website
    • Ike Savitt Honored
  • Export Resources
    • Export Basics >
      • Export FAQs
      • Federal Government Agencies >
        • Congressional Contacts
        • US Export Assistance Centers
      • International Scams
    • U.S. Government Programs for Exporters
    • Find Trade Partners
    • Export Documents & Forms
    • Export Compliance
    • Cargo Insurance
    • eCommerce
    • Export Counseling
    • Trade Finance >
      • Export Credit Insurance
    • Market Research
    • Free Trade Agreements
    • New York Resources
    • Duties (Tariffs)
    • Export References
    • Glossary of Trade Terms
    • Export of Used/Refurbished Equipment and Parts
    • Travel Tips
    • Articles >
      • Leveraging Letters of Credit in Volatile Times
  • Jobs
  • Next Generation Micro Grant
    • Next Generation Micro Grant Application
  • Contact
  • Search This Website
  • Site Map